November 17th, 2008
One of the biggest myths about getting free publicity is that you have to know someone in the media in order for them to do a story about you. Like anything else in life, knowing someone on the inside can be helpful. But it is certainly not mandatory. The best way to get free publicity is to have a good story and to tell it well.
A professionally written press release can open most doors. Learn how to write one, or find someone who does, and you will dramatically increase your chances of getting the free publicity.
So don’t let the lack of contacts keep you from approaching the media. Thousands of people get stories done about them every day, in everything from local weekly newspapers to national TV shows.
Want to know the secrets to free publicity? Visit http://youcanbefamousbook.com
Want a free phone consultation? Visit http://yourpowerpublicity.com/Free_Consulatation.html or write to dan@yourpowerpublicity.com
Tags: free publicity, press releases, publicity
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October 11th, 2008
The holiday season is here again.
That means there are lots of ways to get free publicity by doing holiday tie-ins. What this means is, try to think of a way to tie your publicity goals to one or more holidays.
This is October, so how about a Halloween tie-in.
What does Halloween remind most people of? Witches and ghosts and scary things.
So let’s use scary as the theme.
Say you’re a building contractor. You might create a press release titled, “The 10 Scariest Things About Hiring a Building Contractor.”
You then list 10 ( or any number) of pitfalls to look out for when hiring a contractor. By writing this release, and getting it published in a local paper, the implication is: you’re the kind of contractor who helps people avoid problems, so you’re the one people will want to hire.
Here’s another example, based on owning a health spa or being a health practitioner of some kind. Almost everyone knows that being overweight is bad for your health. But exactly how is it bad for your health?
You might a press release titled, “10 Really Scary Reasons to Lose Weight Now.”
You could write an article or press release that lists them: high blood pressure, increased risk of stroke or heart attack, adult onset diabetes, and so on.
You get the idea.
So think about ways to do holiday tie-ins, and enjoy your ever-increasing publicity and fame.
And be sure to lock all your doors. You never know what creepy things may be lurking out there. In the dark.
Danek S. Kaus
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