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The holiday season is here again.

That means there are lots of ways to get free publicity by doing holiday tie-ins.  What this means is, try to think of a way to tie  your publicity goals to one or more  holidays.

This is October, so how about a Halloween tie-in.

What does Halloween remind most people of?  Witches and ghosts and scary things.

So let’s use scary as the theme.  

Say you’re a building contractor.  You might create a press release titled, “The 10 Scariest Things About Hiring a Building Contractor.”

You then list 10 ( or any number) of pitfalls to look out for when hiring a contractor.  By writing this release, and getting it published in a local paper, the implication is: you’re the kind of contractor who helps people avoid problems, so  you’re the one people will want to hire.

Here’s another example, based on owning a health spa or being a health practitioner of some kind.  Almost everyone knows that being overweight is bad for your health.  But exactly how is it bad for your health?

You might a press release titled, “10 Really Scary Reasons to Lose Weight Now.”

You could write an article or press release that lists them: high blood pressure, increased risk of stroke or heart attack, adult onset diabetes, and so on.

You get the idea.

So think about ways to do holiday tie-ins, and enjoy your ever-increasing publicity and fame.

And be sure to lock all your doors.  You never know what creepy things may be lurking out there.  In the dark.

Danek S. Kaus